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OGC Nice Welcomes JD as Official Sleeve Partner
OGC Nice Welcomes JD as Official Sleeve Partner.
OGC NICE is proud to announce that global sports and fashion retailer, JD, are now the official sleeve partner of the men, women, and elite team of the club.
The logo will feature on the sleeve of the first team’s kits starting with OGC NICE vs. Toulouse FC on Sunday 26th November. In addition, JD will be seen on the LED boards at the stadium as well as appearing on the digital channels of OGC NICE. Events with players and promotions are also planned at JD shops in the French Riviera.
As part of the partnership launch, OGC Nice captain Dante surprised supporters in the JD CAP3000 store to celebrate the launch of the partnership.
JD is the leading multi-brand athleisure retailer with more than 900 stores, across 21 territories globally. Its continued store expansion plans and recent local acquisitions demonstrate JD’s strong ambition to further develop their profile and store footprint in France.
Cynthia Marcou, OGC NICE Director of Partnership, Merchandising and Digital said “We are very proud to welcome JD as the club new Official Sleeve Partner and to become their key partner for the French market. This is a fantastic opportunity, through its many stores, to grow the retail channel for our merchandising. We are looking forward bringing to life exceptional customer experiences for our loyal supporter.”
JD’s Global Managing Director, Michael Armstrong added : “OGC Nice is an exciting partnership for the JD brand and helps compliment the growth we are seeing in France. The club have made a great start to the season, and we are delighted to add a presence in Ligue 1 to our growing global portfolio of clubs & we look forward to activating this across France as well as in Nice.”
The announcement comes as JD launch their latest Christmas campaign: JD Forever Forward. The campaign, which features French artist Ronisia and popular rapper Zamdane, is a celebration of creativity, resilience, and passion, aimed to empower and inspire the next generation. In the campaign film ‘The Bag for Life’, it’s the iconic JD duffle bag that proudly takes centre stage, celebrating its ubiquity in global youth culture for over 25 years – how it has travelled and progressed with young people at each phase of growing up.
For more information regarding JD Sports and to shop the full JD range please visit www.jdsports.fr
ABOUT JD
JD is a global retailer of Sport Fashion branded and own brand casual wear, combining internationally recognised brands such as Nike, adidas, Puma and The North Face, with strong own brand labels such as Pink Soda and Supply & Demand.
JD is an industry leading retail business which combines the best of physical and digital retail to provide a compelling and elevated proposition, enabling its consumers to shop seamlessly across all channels.
JD’s strength in its core UK and Republic of Ireland markets is increasingly being complemented by further international expansion of the JD fascia across Europe, Asia Pacific, and the United States. JD now has over 1,100 stores in 30 territories across the globe.